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Established in 2016, Hype Appeal is an upscale online site that was started with hopes of supplying the latest in streetwear fashion for both men & women as well as footwear. Our clothing brands consists of trendsetting the urban fashion world from coast to coast. 

Hype Appeal was founded by Christian Figueroa, With 5 years of hands on experience. Born and raised in Austin, Texas, Figueroa has been involved with sneaker and the fashion world since becoming an employee at Neiman Marcus. After his stint at Neiman Marcus he conceptualized Hype Appeal, Figueroa and co seek to aid those in need for fashion, while operating under a personal philosophy "By The People For The People."


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